Home / Founder brands
Industry · Founders

Clipping infrastructure for founder brands

A founder audience is the cheapest distribution a company will ever own — and the only one that follows you to the next company. Most founders record enough content already and distribute almost none of it.

12B+ views delivered · 95+ campaigns · Live in 72 hours

Founder brands distribution
20–60
Clips per recorded hour
4
Platforms, one window
93%
Client retention
24–72h
Recording to live
Why this category

What makes founder brands different

01

You already do the recordings

Podcast appearances, panels, internal all-hands, investor updates. The content exists. Almost none of it leaves the platform it was recorded on.

02

Personal beats corporate on cold feeds

A face and an opinion outperform a logo and a value proposition on every short-form platform, in every category we have measured.

03

Compounding, not campaign-based

A founder brand does not switch off when the budget does. Consistent clip volume over six months does more than any launch push.

04

Hiring and fundraising downstream

The measurable outcomes are rarely leads. They are inbound candidates, warm investor intros and inbound partnerships.

Use cases

How brands in founder brands use us

Podcast tour amplification

Every guest appearance clipped and distributed, not just posted once.

Conference talks

One keynote becoming three months of scheduled output.

Build-in-public

Regular short updates distributed beyond your own follower count.

Thought leadership

Opinion clips seeded to audiences that have never heard of your company.

Hiring campaigns

Culture and vision content aimed at candidate audiences.

Fundraise support

Presence built deliberately in the months before a raise.

Process

How a founder brands campaign runs

Day 0

Scope call

Thirty minutes on your goals, markets and any restrictions. You leave with a price and an outline of the campaign.

Day 0–1

Brief and intake

We write the brief against your category rules. You drop the source file in a shared folder.

Day 1–2

Clipping and review

Editors cut, caption and grade. Every clip passes a brand-safety and compliance check.

Day 2–3

Allocation and launch

Clips are matched to vetted creators by category and region, and posting begins across your chosen platforms.

Day 7+

Verify and scale

Views clear the anti-bot layer, the dashboard updates live, dead formats get cut and winners get volume.

Trusted by
G FUELAviatorMagic EdenHumanity ProtocolMacroAIRiverside.fmG FUELAviatorMagic EdenHumanity ProtocolMacroAIRiverside.fm
FAQ

Founder brands questions

How fast can we launch?
Your video goes out to the network within 24 hours of the brief. Because thousands of editors work at once, the clips are usually all back within 48 hours, and the first ones go live somewhere between day three and day five. Ongoing clients get a pre-approved fast lane for live moments, where we can turn something around in under 15 minutes.
What reporting do we get?
A live dashboard from day one showing every clip we made, which ones were cut and why, how the survivors scored, how each channel performed, verified views, how long people watched, and profile clicks. Above $25,000 a month you also get a written summary every week.
Which brands is Vanguard for?
Brands in crypto, fintech, SaaS, AI, iGaming, consumer apps and entertainment who want this running permanently rather than as a one-off push. We run dedicated programmes for Web3 launches, SaaS and AI tools, licensed operators, consumer apps, music, podcasts and founder brands.
How do we measure this?
Views, watch time and profile clicks are the surface numbers. The one that matters more is what happens downstream: people searching your brand name and typing your URL directly, which usually shows up four to eight weeks later. If you judge this on last-click conversions in a seven-day window, you will cancel it about a month before it starts working.

See all FAQs →

Get started

Distribution built for founder brands.

Free 30-minute call. You leave with a price, a campaign outline and a launch date.

1 in 38
Survives the Crucible
12B+
Views delivered
180M+
Monthly Unique Reach
93%
Client retention