Every short-form algorithm makes the same first decision: how much distribution does this account earn before the content is even evaluated? An account with three years of history, consistent posting and a real audience starts with meaningful reach. A brand account posting its fortieth AI-generated clip this month starts near zero.
This is why the tool market and the results market have diverged so sharply. Production got almost free, so clip volume exploded, and the bottleneck moved entirely to who is posting. You can now generate a hundred clips in an afternoon and have every single one die at 400 views, because the ceiling was never the clip.
Distribution through established creator accounts is the only lever that moves the ceiling. That is not a claim about clip quality — a mediocre clip on a strong account will out-reach an excellent clip on a cold one, every time.