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Clipping infrastructure for podcasts

Podcasts are the highest-yield source material in existence: dense, quotable, and recorded on a schedule you already keep. Most shows are sitting on years of undistributed clips.

12B+ views delivered · 95+ campaigns · Live in 72 hours

Podcasts distribution
20–60
Clips per episode hour
4
Platforms per posting window
72h
Episode to live clips
180M+
Monthly Unique Reach
Why this category

What makes podcasts different

01

Discovery is the entire problem

Podcast charts reward existing audience. Short-form is where new listeners actually find a show, and it is the only channel where a small show can outrun a big one.

02

One episode, sixty assets

A single one-hour episode reliably yields 20 to 60 usable vertical clips. A weekly show produces more distributable content than most brands make in a year.

03

Guests amplify for free

Clips featuring a guest get reshared by that guest and their audience. We build the clip list around that dynamic deliberately.

04

Consistency beats virality

One clip hitting 2M views does less for a show than four hundred clips averaging 30k across four hundred different audiences.

Use cases

How brands in podcasts use us

Weekly show distribution

A standing pipeline that fires every time an episode drops.

Back-catalogue mining

Years of archived episodes turned into months of scheduled output.

Guest-led growth

Clip selection weighted toward moments the guest will want to share.

Launch of a new show

Building an audience before episode one through clips from a pilot recording.

Video podcast repurposing

Full-frame video reframed to vertical without losing the visual context.

Audio-only shows

Waveform and caption-led formats for shows recorded without cameras.

Process

How a podcasts campaign runs

Day 0

Scope call

Thirty minutes on your goals, markets and any restrictions. You leave with a price and an outline of the campaign.

Day 0–1

Brief and intake

We write the brief against your category rules. You drop the source file in a shared folder.

Day 1–2

Clipping and review

Editors cut, caption and grade. Every clip passes a brand-safety and compliance check.

Day 2–3

Allocation and launch

Clips are matched to vetted creators by category and region, and posting begins across your chosen platforms.

Day 7+

Verify and scale

Views clear the anti-bot layer, the dashboard updates live, dead formats get cut and winners get volume.

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FAQ

Podcasts questions

What is clipping infrastructure?POPULAR
Clipping infrastructure turns your long-form content into short clips and distributes them at scale. You will see the same category called a clipping agency or a clipping service, but the models are not the same. Most companies make a set number of clips and post them all. We do something different: 250,000+ editors cut your video at once, a person reviews every single clip, the survivors are scored 0 to 100 on our The Verdict, and only the best get posted, on the network, in a planned order.
How is this different from paid ads or influencer marketing?
Ads stop the second you stop paying, and an influencer rents you one voice and one audience per post. We make a huge amount of content, keep only the small share that passes review and brain-response testing, and post it on the network in a planned order. It keeps working after a campaign ends, because the channels stay ours and we learn more about your market each round.
What platforms do you distribute on?
TikTok, Instagram Reels, YouTube Shorts and X. The network covers all four, and we choose which platform each clip goes to individually rather than blindly posting everything everywhere.
What content works best: podcasts, YouTube videos or long-form?
Any long video: podcasts, YouTube uploads, webinars, livestreams, AMAs, interviews, product demos. What matters is how much is actually happening, not how long it runs. A punchy one-hour podcast gives us far more to work with than a slow two-hour keynote. If you have nothing to cut from, we film the source ourselves and the process runs exactly the same.
Do you create content if we have none?
Yes. If you have nothing to cut from, we make the source footage first, whether that is scripted shorts, faceless formats or creator-filmed content, and then run the same five steps on it.

See all FAQs →

Get started

Distribution built for podcasts.

Free 30-minute call. You leave with a price, a campaign outline and a launch date.

1 in 38
Survives the Crucible
12B+
Views delivered
180M+
Monthly Unique Reach
93%
Client retention