One monthly fee.
No charge per view.
Your fee covers everything: making thousands of clips from your video, having a person review every single one, testing the survivors, and posting the best on the network. Nothing is billed per view. It starts at $5,000 a month.
Paying per view would pay us to spam you.
If you pay an agency for every thousand views, you have just paid them to post as much as humanly possible. Post more, cut corners, never throw anything away. That is exactly why your feed is full of bad clips.
Our whole approach depends on the opposite — we bin about 97% of what we make, and that cost lands on us, not you. You cannot have both under one invoice, so we do not charge for views at all.
Three sizes. Same process.
Every level runs all five checks. What changes is how long the campaign runs, how much of the network it uses, and how much footage we review each month.
One campaign a month. For launches, and for brands checking whether this actually moves their numbers before committing.
- One long video per month
- All five checks
- Up to 4 platforms
- Standard channel access
- Full record of what was cut
- Live dashboard
- Email support
Campaigns running back to back and overlapping. Where most of our clients sit.
- As many videos as you like
- Several campaigns at once
- Priority access to our best channels
- Test scores shown per clip
- Written summary every week
- A named strategist
- Extra reach via the clipper network
- Shared Slack channel
A permanent in-house distribution team, effectively. Multiple regions, regulated industries, campaigns planned a quarter ahead.
- A dedicated editing team
- Region-specific channels
- Compliance sign-off built in
- Under 15 minutes for live moments
- Quarterly campaign planning
- Custom data export and API
- A named account team
These are typical levels, not fixed packages. We work out your actual number on the call, based on how much footage you have and what industry you are in.
What that actually buys
Move the slider to see the reach a programme produces at that level, and the volume the Crucible destroys to get there. Indicative only. Actual figures vary with category and source density.
A punchy one-hour interview gives us far more to work with than a slow two-hour keynote, even though it is half the length. That is what this slider means.
Reach follows from what survives, not from what you spend. We report views, watch time and profile clicks in full. We simply do not bill against them.
What you are really paying for
| Option | What you pay for | What it pays them to do | Who pays for the duds | Who owns the channels |
|---|---|---|---|---|
| Vanguard | Picking the winners, and the network | Throw away weak work | We do | We do — dates always hold |
| Pay-per-view clipping agency | Views delivered | Post as much as possible | You do | Rented creator accounts |
| Paid social ads | Ad impressions | Spend the budget | You do | The platform |
| Influencer deals | One person, one post | Get the post up | You do | The influencer |
| Hiring in-house | Salaries | Justify the salaries | You do | Your own accounts |
No hidden line items
Making the clips
Included
Reviewing every clip
Included
Testing the survivors
Included
Posting on the network
Included
Planning the release order
Included
Fraud filtering
Included
Clips & data
Yours
Setup fee
None
Pricing questions
How is this priced?POPULAR
Why not just charge a CPM?POPULAR
What is the minimum to get started?
Are there contracts or retainers?
Get your exact number.
Bring one video to a free 30-minute call. You leave with a price, a campaign outline, and an honest read on how well your content actually clips — whether or not you buy anything.